Thanatos and Eros in The Death of Salesmas Play Assignment

Thanatos and Eros in The Death of Salesmas Play - Assignment Example In Death of Salesman the betrayal of love is evidenced when Willy betrays the love of Linda as well as the trust of Biff with his affair. Willy, as the main love betrayer, is preoccupied by some fear of love betrayal. He frequently accuses Biff being spiteful. This only reflects his understanding of the failure of Biff in business to be a rejection of his own dreams that he will be successful, and more importantly that the inability of Biff to keep the job safe is related to the love affair of Willy. The death of a salesman also has some elements of Thanatos, the drive of dying. Willy is not happy in his life and in the middle of a night, he is talking to himself very loudly that everybody wakes up. Linda his wife admits to their sons that as their parents they are financially struggling. Moreover, Willy, their father, has been on a suicide attempt mission. We clearly see the drive of death instinct-Thanatos operating strongly is the death of the salesman. Willy is unhappy with his l ife and he let the drive to kill himself overwhelms him. We see Happy and Biff returning home after their dates and they find Linda, their mother was waiting for them to arrive. Linda is fuming mad that her sons have left their Willy at the restaurant. This results to a massive argument and everybody is not interested in listening to Biff. However he still manages to put his point across- he find it difficult to live up to Willy`s, his dad, unrealistic expectations. He therefore basically considers his dad just a failure. The fight ends and Willy realizes that Biff, despite considering him a failure, he still seems to really care and love him. It`s unfortunate that Willy cannot get beyond the "failure" bit and he thinks the biggest contribution that he perhaps can make toward Biff`s success is just to commit suicide. He hope that by doing away with his life is the best way Biff could make use of the life insurance cash to perhaps start a business. The drive of love, Eros is definite ly taking stage in the death of a salesman. There is some considerably high level of love within Willy`s family.  

ICT Part 1 Essay Example | Topics and Well Written Essays - 750 words - 1

ICT Part 1 - Essay Example However, a correct solution can only be selected based on correct evaluation of existing system. Identifying the importance of evaluation Burgess (65) states, â€Å"The topic of the evaluation of ICT influence on the company performance has been a concern for both IS researchers and practitioners since the first business application.† Following is a detailed evaluation of five major issues that are facing the organization. The purpose of this evaluation is to isolate an issue with the highest priority, so that a strategic plan may be sketched out to address the issue. The present system is managing business information effectively but it is unable to give a big picture of the business that can provide decision support to business managers. The system is recording almost every aspect of the business from daily transaction to yearly reports. However, managers are unable to extract useful information just in time from the heaps of reports that are present in the system. Mallach (15-16) observes, â€Å"To make a real difference, we must look beyond improved efficiency†. It is important because â€Å"The benefits that come from providing managers with information to make better decisions are far greater.† The second issue facing RR is to work out the competitive advantage that the outsourcing can bring to the company. Presently, entire software development, infrastructure maintenance and desktop support is managed by the in-house ICT department. This over burdens the ICT team of 120 members at RR. The problem is closely related to the third issue of keeping the costs under control for ICT operations. The migration of RR from simple Transaction Processing System (TPS) to a Decision Support System (DSS) is a tough ask as far the provisioning of adequate resources is concerned. Lastly, it was noted that implementation of electronic supply chain will not have a relative importance to managers in the current economic

Chronic Disease Risk Assessment Essay Example for Free

Chronic Disease Risk Assessment Essay When I did the assessment for chronic diseases I chose to do one for Diabetes because I am considered obese with a BMI of 39. 9 so with this certain risk factor of obesity I run the risk of developing diabetes, the assessment states â€Å"Compared to a typical woman my age, my risk of developing diabetes is above average† that is very scary because I know that diabetes can be dangerous and cause many other health problems, also it runs in my family, my father developed diabetes because of his weight, and now he does not have any working kidneys and has to do dialysis 4 days a week and requires a transplant, so my chances are high up there. There are a number of different types of diabetes, you have; Type 2, Type 1, Gestational diabetes, Pre-diabetes, lada, mody, Diabetes Insipidus, out of all these types there are some types of diabetes more prevalent than others, the most common type is Type Two, and this type can causes damage to both large and small arteries. This artery damage can result in medical problems, both common and serious; Heart attack, stroke, amputations, kidney failure, and blindness. Type Two can also cause damage to your nerves, you have a percentage of 60% to 70% of diabetics that develop diabetic nerve damage, with that you can result in the following health problems; Peripheral neuropathy, stomach and bowel problems, dizziness when standing, sexual-function problems, and localized nerve failures. With all of these health problems and potential complications you can significantly shorten the life of a person with type 2 diabetes. They all have the ability to diminish the quality of life. You can avoid these problems and even prevent them through diet and exercise, use of medication, and careful control of your blood sugar levels. With diabetes the best way of avoiding the risk of developing it is to avoid it altogether, you can make sure you talk with your doctor about your risk of getting diabetes and how to avoid it, start screening for early detection, these screening test will help to find diabetes when it is most likely to be treatable. With the screening test it will uncover the pre-diabetic state before your blood sugar rises. If you are considered over weight you should talk with your doctor about doing a screening test so that you catch it on time and are able to take care of it before it may cause any major problems. You can change your life style by getting more exercise and keeping more hysically fit, change your diet by replacing any unhealthy foods with more organic and nutritional foods, with the right amount of proper food and exercise you can take your own personal stand against diabetes, if you take the necessary steps to lose the weight you will lower your chances of developing diabetes, and extend your life expectancy, and you will not have to worry about developing any other health problems that diabetes may cause, diabetes is like a domino effect, once you have diabetes you can develop other health problems and all of them will have a negative effect on your life, making sure you lead a positive, an d healthy life style will lower your chances of developing diabetes or any other chronic disease that may reduce your longevity of life.

Developing Country Like India Children And Young People Essay

Developing Country Like India Children And Young People Essay In a large developing country like India, Non Governmental Organizations act as alternative or complementary service providers and try to bridge the numerous gaps in the developmental processes between reach and requirement of services. These alternative service providers play an important role by helping governments through advocating, partnering and complementing the works of the state in order to ensure that all those who are excluded, enjoy their right of equality in society. Governments are legally, morally and socially responsible that the entire population enjoys their human rights including the right to education and health. These responsibilities are reinforced by most national constitutions and laws and various international conventions like WHO, UNESCO, UNICEF etc., which are ratified by states and are binding to all future administrators. Yet after so many efforts and promises to implement the laws and constitutions the weaker section of the society, not only in India but in all parts of the world, is still denied the human rights of quality education, health and equality. Healthy and erudite people are the core of any development. Lack of access to the education, securely acquired knowledge, skills and good health is a means for its diminution. Sustainable development is possible only through the access to meaningful learning which in turn is crucial for improved productivity, lessened poverty, improved and preventive health care, empowered women and enhanced equality. NGOs, as development partners, have the main harmonizing role to play in countries where governments have failed or are unable to fulfill their customary role. In the health and education sectors, there are many success stories that not only created the required physical infrastructure but also developed the academic and caring environment for those who are still left out. NGOs as carriers of inclusive growth Government of India is focusing on the financial inclusion of the society at large. But still there is a greater need for the inclusive society so as the underserved must not feel left out. Here NGOs can play a better role for the integration of this weaker section with the society where governments efforts are not able to fulfill the gaps and the aspirations. Access to basic education and health care facilities are basically considered as the prime responsibilities of governments. Governments try to be in line with the internationally agreed goals of Education for All which state that primary education should be free and compulsory. The main objective behind these targets was on augmenting access of children to basic formal education provided by governments. Role of governments as a facilitator of basic education is pertinent as a literate society can take an advantage in building nations identity and can also amass benefits of social and economic development. Not only the society at large but individuals can also be benefited in terms of lifestyle, lifecycle and across generations. In developing countries like India, the imperative for educated people is even greater, as it is not only about exercising the right to be learned and a duty to contribution towards the nation for its development, but it is also important for ensuring securit y. Health care and education are the primary service sectors given these are the largest, the most prevalent and perceptible institutions in the country, visible even in the secluded regions. Due to their cultural, social and economic dimensions of health and education sectors, these are the most complex institutions to administer and manage. Thus, irrespective of all the efforts and money put in for the fulfillment of constitutional pledge of Education for All and Healthy Citizens, India is still struggling with the serious issues of poor quality, lack of motivation, disorganization and inadequate access in the schooling and health system. Moreover, where the governments provision to realize the objectives of universal primary education and healthy citizens has been inadequate to fulfill demand, the sustainable and long-term partnership of government and NGOs can bridge this gap. NGOs as stakeholders in the governance act as driving force behind greater cooperation through the active m obilization of public support for a particular cause. With transformed focus on expanding the facilities of quality health care and education and to be in sync with the goals of international agencies, greater attention is being paid on role of non government stakeholders that they are playing and could play in supporting benefactors and government in achieving targets, while government being the main provider. This attracts consideration of the changing role of the government needs to play in supporting the demands of improved health care facilities and quality primary education in cases where it is not the direct provider. The governments role differs according to the type of the NGO and the extent to which they compliment the public delivery of the services. NGOs advocate their role towards the achievement of goals of inclusive growth either by putting pressure on the government agencies or by involving directly as care takers. The underserved may take many forms including those hard to reach in terms of gender, street children, orphans, disbanded children in post conflict areas, children with disabilities, refugees, child labourers etc. These underserved are not able to avail their basic necessities of education and health and hence cannot be a part of inclusive growth because of poverty, and or because of socio cultural and other demand related reasons. Inadequate supply of resources in isolated and rural areas can further aggravate these constrictions. NGOs and Orphans need for Education and Health As per a study conducted by SOS Childrens village based on third National Health Survey, there are about 20 million children (about 4% of the total population) are orphan. According to this, 0.3% children were orphaned because of death of their parents and rest 99.7% have been abandoned. The main reasons for such high figures are ascribed to poverty as the main contributor while social unrest and terrorism in some states, as revealed by this survey of SOS Childrens village. Poverty, disability, disagreements, and lack of awareness are noteworthy constrictions to many children getting into schools. Economic hardships and societys lack of interest and protection mean that orphans may lose the opportunity to the avail the facilities provided by the public health system as well. Children who have been orphaned by the death of parents or the single surviving parent is not able to take care, are commonly discarded by society, denied affection and care and left with few resources to live on. For social and economic reasons these children often drop out from schools. Sometimes these children are undernourished and suffer from ill health and are at a risk of mistreatment and negligence. In many situations these children are pushed into illicit activities and sexual activities in case of girl child. India is leaving no stones unturned with the objective to bring orphan into the mainstream. Ministry of Health and Family Welfare Ministry, Health Ministry and Education Ministry of Indian government have implemented various welfare and health schemes for the underprivileged. Also there are more than 800 orphanages across India for the upliftment of this underserved section of society. The governments endeavor to improve the access of primary education and health care facilities for orphans is rooted in the importance of basic human rights for all children. This effort of governments can ensure a status of equality and social security among all sections of society. The benefits of social incorporation, psychological development, secure and structured environment etc. can be leveraged by conferring knowledge and life skills. Vishwa Nirmal Prem Ashram The NGO According to the official statistics, the orphans in India are 4% (nearly 20 million) of the total population, which is significant figure and should be looked into very seriously. Legislation to combat the child health and education in India is both disproportionate and inadequately enforced. Despite existing legislation, these are the children who constitute the never been to school category, posing a serious challenge to the uiversalisation of primary education and to the goals of WHO. Irrespective of allocation of considerable funds for the education and health to all, government strategies to combat the problem have not been very effective. The Vishwa Nirmal Prem Ashram is a Non Government Charitable Organisation in Greater NOIDA, U.P., has developed a model that uses health care and education as a means of tackling the problems of orphan, with the main focus on girl child and destitute women without any differentiation of caste, religion, region, race or colour. The ashram is a project of H. H. Shri Mataji Devi Foundation. The organization is registered under the Trust Registration Act and Foreign Contribution Regulation Act (FCRA). The organization is funded by the members of the Sahaj Yoga Organization and there are some international donors as well. Seminars and workshops are conducted as fund raising activities. NGO does not get any financial assistance from the government agencies. Mrs. Giesla Matzer, the Executive Director told that the ashram is controlled but not sponsored by the state government. The Ashram is managed and run by the chairman Sir C. P. Srivastava and the trustees. The day to day activities are administered by Austrian Citizen Mrs. Gisela Matzer, the Executive Director. She is very affectionately being called Oma by the residents and is like grandmother who always showers them with her motherly love. Mrs. Darshi Gursharan, the beloved granny, has many years of experience as a school principal. The NGO has two branches namely the Vishwa Nirmal Prem Ashram and Sahaja Yoga Health and Research Centre. The Ashram spreads over 10,120 square meters. The building is swarming with lush green gardens and ponds, thus one is always in natures lap. The garden has many trees, bushes and flowers. Thus one feels completely in tune with Mother Nature throughout the year. Building of ashram encompasses four well furnished big halls, well equipped kitchen, dining hall, doctors room, two guests rooms, computer room, a small beauty parlour, and library. A woman, being the mother, is the creator and preserver of all humankind. However, i n our society the number of needy, abandoned women and girls is extremely large and this is the most helpless section of the society. The main thrust of Vishwa Nirmal Prem Ashram has been to work for this miserable section of society by providing them shelter, making them capable to acquire skill sets through vocational training for sustained life and thus helping them to integrate into society. Starting its work in 2003 in Greater NOIDA city of Uttar Pradesh, Vishwa Nirmal Prem Ashram is founded with the vision have pure motherly love for every human, every animal, and the whole earth. Develop inner balance and peace; be collective, tolerant and respectful to everyone. This NGO has provided shelter to 54 girls who have been unfortunate to lose their parents at a very young age. Girls with single parent are also provided shelter under extraordinary circumstances when that single parent is not capable of providing a good environment because of unfortunate such as being physically challenged or illness. The age group of children varies from the very young to adolescents. The second branch Sahaja Yoga Health and Research Centre was started in the year 2011 with the notion to provide free health care facilities to the residents of ashram and outdoor patients. The Health Centre is situated in picturesque, green surroundings and is a unique Health Centre of its kind in the world. At the Health Centre treatment for diseases is done by vibratory awareness, developed through Sahaja Yoga meditation. Since its inception, the health centre is has witnessed an increasing number of patients and has attracted many overseas visitors and many Indians. Cases of Hypertension, Bronchial Asthma, Diabetes, Migraine, Epilepsy, Depression and Cancer have been cured at the Health Centre. Access to education for the hard-to-reach children The Formal Education System Government initiatives to reform the educational service sector by concentrating on pedagogy and teaching and training processes as a means of increasing quality of education have not been adequate to bring about an effective and transformation in the quality of education. The idea of the NGO was conceived by Mata Nirmala Devi, which is developing strategies for educational inclusion of orphans and offering help to destitute women. The Vishwa Nirmal Prem Ashram started with the notion to put children in formal schooling system. The VNPA has developed and introduced systematic and innovative pedagogic approaches like multi level teaching, child centered teaching, development of cognitive and non cognitive skills among children and integrated learning. The girls of ashram are sent to attend nearby English medium schools. In campus computer coaching is provided to the residents. The main reason behind the formal schooling is that the girls would be associated with positive images of a more professionally developed, and regulated system. This would help girls to find jobs in formal sector and would have a sustained and secure future. As per the information provided by Mrs. Gisela Matzer (Oma), the managing director, two of the girls of ashram are pursuing their career in hotel management. Girls are assisted in their homework by professional teachers and they have special tuition classes for students as well. Depending upon the interests and talents they are trained in various art forms and skill sets from young age. Financial assistance and other helps are provided to the grown-up girls for their higher studies. These are provided with requisite support to find suitable jobs and many are also helped in matrimony based upon their will. In matrimonial cases, the Sahaj Yogis are preferred and there is a system of proper checking of backgrounds in such situations. In few cases persons outside their community are allowed to marry women or girls of ashram. Vocational Training The Non formal Education System Only reading and writing skills are not sufficient for children, they should be equipped with life skills as a mean for their sustained future. There must be provisions for development of cognitive and non cognitive skills. The curriculum and teaching methodologies should be pertinent and meaningful for the life situations of underprivileged. To meet out such expectations, innovation and quality improvement is demanded in the areas of education. NGO provision often intends to bring benefits in terms of the alternative forms of pedagogy and accountability it aims to offer is trough non formal education system. Non formal educational system may be defined as any systematic and organized educational activity, different from formal schooling system, used to provide selected types of learning and skills to particular subgroups of the population, adults as well as children. Non formal education includes trainings in the areas like farming and occupational skills, adult literacy program mes and various community programmes of instruction in health, family planning and the like. In this regard Vishwa Nirmal Prem Ashram along with formal schooling to its children is aimed at providing training in various non mainstream courses like music, painting, cooking, embroidery tailoring, fashion designing, beauty care, handicrafts, and Indian classical/folk dance. These training are carried out with the main focus on equipping the residents with employability skills and developing residents to be shareholders of the growing society. Also the non formal education is a shortcut and cost effective way of providing basic education. These non mainstream trainings also are the fund raising activities for the organization by selling art and craft items. Seminars, Excursions and other activities To make them feel as an integral part of the society, the residents of NGO are involved in various programs and festivals inside and outside the Ashram. All the festivals like Holi, Diwali, Christmas, and Raksha Bandhan are celebrated by the family members of Ashram. These girls are also appreciated by the community and the society members for their participation in various cultural activities. Sahaja Yoga seminars and programmes are attended by the residents across India. NGO Involvement in Health Research and Development In developing countries, NGOs have pivotal role in addressing health issues. These organizations are known for developing and implementing innovative and strategic programmes that address health issues. Being in the vicinity of local conditions, these NGOs have requisite data on health infrastructure and personnel and major obstacles to improvement. With these possessions, NGOs often are able to reach those segments of society that are either neglected by society or are not targeted as priority. These non government organizations try hard to meet the basic needs of unserved by ensuring access to health services, creating a clean and safe environment and promoting community participation. In ashram every new entrant has to undergo extensive medical checkup in order to ensure that she is not suffering from communicable diseases. Every resident has to make a health checkup on regular basis. For minor illness of residents in house medical facilities are there. In case of unremitting ailments the girls are resident ladies are taken to nearby hospitals in Greater Noida, NOIDA or Delhi. As per the information provided by the Executive Director, Mrs. Gisela Matzer, some hospitals provide free beds to the patients of NGO whereas other expenses like medicine etc. are to be borne by the ashram itself. Time to time dental camps and health checkup camps are organized with the help of medical agencies. Since the residents of the Ashram come from very depressed life situations, the inner strength and peace is essential. Yoga, meditation and other skills are taught to women and girls that help them trounce trauma and hence have inner balance and peace. These practices are based on the principles of Sahaj Yoga meditation to achieve the highest state of awareness. This gives them a feeling of being loved and respected and also gives them a feeling of social security. Because of her empathy and concern to alleviate human torments, Shri Mataji has created a Health and Research Centre in the premises of ashram to solve the most pressing problems of the society like health and also to help them become better individuals through the process of Sahaj Yoga. Conclusion While access to state schooling has grown in many countries in recent years, a hardcore of marginalised children continue to be excluded from this. The objectives to include these marginalized children into mainstream to some extent are realized by NGOs. The endeavors put in by The Vishwa Nirmala Prem Ashram to gain access to the primary education are worth appreciating. The influences engendered by the NGO can be summarized as follows: Teaching, guiding, counseling and nurturing children to make them responsible and productive citizens of India. For a sustained and secure future and to be a part of mainstream equipping these children with life skills by providing and assisting with education and training. Sponsorship for school fees and higher technical education as the case may be. Providing safe haven for those children and women who are homeless and children who are unfortunate not having parents. To provide healthcare facilities for orphan and destitute women with the help of in house doctors as well as multispecialty hospitals. By establishing projects and activities that generate income for the girls and women of the ashram. Helping adult girls in matrimony if these girls wish to. Assisting women and adult girls of the ashram in jobs and placement activities for subsistence. Assisting residents to cope up with the dilemma of life through meditation using principle of Sahaj Yoga and thus giving a positive and thoughtful approach towards life. In the light of these points, it may be concluded that unless NGOs make significant contribution in the promotion and implementation of scientific, innovative and culturally suitable approaches to improve the conditions of underprivileged in the fields of health care and education, their best efforts may not prove sufficient for ending various problems faced by this section of society. The role of NGOs in sensitizing underprivileged and make them demand their entitlements for basic rights is very significant. Table 1: Governing Body of NGO Name Designation Chairperson Sir C.P. Srivastava Secretary Prof. Kiran Walia Treasurer Mr. V.A.Deopujari Executive Director Mrs. Gisela Matzer Member Mrs. Sadhana Varma Member Mrs. Vineeta Shanker Member Mrs. Neeta Rai Member Mrs. Malini Khanna Member Mrs. Malti Prasad Member Ms Darshi Gurdarshan Table 2: The core activities of the NGO Surveyed Name of the Organisation Vishwa Nirmala Prem Ashram Location Greater NOIDA The Model   rehabilitation of destitute women and orphan children

Pain, Depression and Loneliness in Holden Caufield from the novel Catcher in the Rye :: essays research papers fc

The overwhelming pain that Holden had suffered during the past was nonetheless an impact, which stained his future life. Some evidence that implies Holden’s characteristic is how he grudgingly criticizes and scorns at almost everyone he knows. After he leaves Pencey Prep School, he falls into a dilemma where he faces loneliness and depression. More so, he desperately seeks company from clubs, bars, and hotels to have someone to accompany him. The factors that affect this isolation of him are mostly because of the tragic death of his younger brother Allie and the life he has in school. He was an important person to Holden. He mentions how great and smart Allie was out of the entire family. When Stradlater told Holden to write an essay for him Holden decided that he wanted to write a paper about Allies baseball mitt, which had poems written on it and Holden still carries with him the mitt at school (38). The life he has in school is very miserable to him because he has already failed two other schools and it is happening to him again. He says that he did not mean to disappoint and hurt his parents’ feelings so he takes a few days out to Edmont Hotel (59).   Ã‚  Ã‚  Ã‚  Ã‚  The tension between Holden’s growing sexuality and his innocence grows much stronger throughout this section. He wants to live in a beautiful world such as the adult society, but the pressure of his emerging sexuality and the demands of his loneliness oblige him to enter into unfortunate encounters with people like Maurice and Sunny. Maurice is what makes Holden see differently of what the true adult society is, a difficult and irrational world. He is deeply affected by this, which makes him isolated from the outside world.

Microeconomics in my Life

The role of microeconomics in every person’s life is enormous; therefore, it is very important to study it. The objects of microeconomics surround us all the time. Microeconomics studies the aspects of functioning of all companies, and we deal with various companies throughout our lives. I shop for food and clothes in stores, go to movie theaters to see popular movies, buy stationary at Home Depot, transfer funds through banks. All of these companies function according to certain laws, which are all studied in microeconomics. My favorite brand of car is Toyota, and microeconomics is able to determine what the most efficient volume of production for the company is. It is able to give the managers an answer to the question of what the most efficient combination of their resources should be, i.e., how many employees they should employ, how many materials they should get from suppliers and many other issues. We constantly have to go shopping, and deal with prices which are established according to supply and demand, cost of production and other factors. Whenever the price of tomatoes in the store goes to the roof, we usually see a note in the store that the crops in Florida turned out not as large as it was predicted or that the hurricanes destroyed all of the crops. Even though the same tomatoes cost half the price just a short time ago, we realize that the law of supply and demand has been efficiently applied here. The demand for tomatoes remained the same, but the supply decreased dramatically and thus prices were destined to increase. I also deal with the concept of elasticity all of the time. Companies never make discounts on products the demand for which is inelastic because the volume of sales is going to remain stable anyway. Therefore, there is usually hardly a chance for me to get such products for a lower price. However, I am always a good shopper when it comes to products with high elasticity because companies decrease their prices on such items from time to time to attract more customers. For example, there is always a chance to buy some clothes on sale. I deal with the concept of utility all of the time in my life as well. Some of the products have a high level of utility for me, and I am going to buy them at any price because I am simply unable to live without them. For example, DVD’s of my favorite movies are extremely valuable for me, and I am ready to pay any money to be able to see my favorite actor or actress. At the same time, some items have a very low utility for me, and only low price on such items is able to attract me. I am the type of person who always judges products by their utility for me and not by how fashionable they are. Like every person, I am forced to deal with various market forms, such as perfect competition, monopoly, oligopoly, or monopolistic competition. In most cases, I see the market of monopolistic competition because there are very many items with slightly different features. The market of the United States has very many companies which produce similar items but try to attract consumers by unique features and by efficient advertising. For example, there are very many producers of cars in the United States. There are also many multinational companies based in the United States which produce cars, for example, Japanese Toyota, Korean Honda and many others. They all produce cars which have quite similar features. All of these manufacturers come up with various models of cars so that they can attract people who like sports cars, who have children, who need to travel in the mountains, or who need fuel-efficient cars. Every manufacturer tries to come up with some unique feature which competitors do not have. To some extent, it is very good for me as a consumer because competitors are fighting for customers and thus they constantly introduce new great deals for us. I am able to fight the model of the car which I want and perhaps even get it at a lower price. I also often deal with oligopolistic competitors. The market of providers of wireless phones is not as large as the car market. There are some major players in it, and I have to choose among the most powerful of them. It was very challenging for me to decide whether to use the services of T-Mobile or Verizon, but I finally made a choice for Verizon. Oligopolistic competitors can be very difficult for analysis because they usually make different steps according to the steps of their competitors. Since there are very few competitors in the market, it is very important for oligopolists to bring their actions in accordance with the actions of the competitors. Oligopolists also often sign various agreements with one another in order to control the market. For example, I often see that when T-Mobile introduces new offers, Verizon follows this company with very similar offers. Since I am a consumer, the knowledge of microeconomics can greatly help me to take a choice in different type of the market. Another concept of microeconomics which I am destined to face is externalities. I often read in newspapers how government does its best to take care of various kinds of externalities. I know many plants which pollute water and atmosphere, and in my opinion, it is very good that government makes such companies pay higher taxes or install purifying systems in order to eliminate the impact of its pollution. In conclusion, it is necessary to say that microeconomics is one of the disciplines the concepts of which can be seen everywhere. The knowledge of these concepts helps me to make smarter choices in life and understand different phenomena better. All of the consumer decisions are being made on the micro level, and that is why it is very important for every person to have a deep knowledge of microeconomic concepts. Bibliography. Baumol, William J., John Panzar, and Robert Willig. Contestable Markets and the Theory of Industry Structure, New York: Harcourt Brace Jovanovich. 1982. Campbell R. McConnell, Stanley L. Brue. Economics: Principles, Problems, and Policies. Eleventh Edition. 1996. Curwen Peter, Else Peter. Principles of Microeconomics. Unwin Hyman. 1990. Cullis, J. G. and Jones, P. R. Microeconomics and the public economy: a defence of Leviathan Oxford: Basil Blackwell. 1987.

Government Health Campaign: The Change4Life campaign

The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise. This is because it hopes to tackle the rising issues of obesity in households. Change4Life responds to an urgent need to tackle the disturbing rise in obesity. It was launched in England in 2009. The original purpose for the campaign was a societal movement, which meant that it was a childhood obesity prevention strategy. The campaign is reinforced by the Department of Health and intends to target the growing problem of obesity in a very hands-on, positive way, by implanting healthy eating and exercise habits into people from a young age. The campaign had targeted parents of children between the ages of 5-11. Particularly those from boroughs of the population where parental attitudes, beliefs and behaviours showed that their children were more likely to gain excess weight. Change4Life mission today is to encourage individuals to eat well, move more and live longer. http://www.physicalactivityandnutritionwales.org.uk/Documents/740/DH_summaryof_change4lifeoneyearon.pdf (accessed on 05/01/2016) https://www.noo.org.uk/core/eval_reports (accessed on 05/01/2016)Government Regulation on Media in America It is a government programme to tackle children obesity by helping families recognise the effect of unhealthy or excessive eating can have on a child’s life. This is important because children that are obese would cost the NHS later on because they would need to be provided with beds and treatment. Britain is a welfare state and therefore, the government has to provide medical care to the general public through taxation. The Change4Life is a programme for the government to reduce the rising issues on obesity for children. The health campaign programme is helpful in containing the spread of obesity and educating families with children to eat healthier and exercise regularly. http://www.weightlossresources.co.uk/healthy_eating/healthy-lifestyle/change-for-life.htm (accessed on 05/01/2016) http://www.nhs.uk/Change4Life/Pages/what-is-change-for-life.aspx (accessed on 05/01/2016) http://campaigns.dh.gov.uk/category/change-4-life/ (accessed on 05/01/2016) Change4Life is a social market that hopes to imprint their ideas of achieving a healthy active lifestyle and why it is important to the general public. This is because obesity has a severe impact health of individuals; increasing the risk of type-2 diabetes, some cancers, and heart and liver disease. This is problematic for the government and the general public because the money for treatment comes from taxation. Tackling the increase of obesity is vital. Research has shown that 10% of all cancer deaths among non-smokers are connected to obesity. The danger of Coronary Artery Disease rises 3.6 times for obese people and the risk of developing type 2 diabetes is about 20 times larger for people who have a BMI over 35 when compared to individuals with a BMI between 18 and 25. These illnesses can eventually decrease life expectancy. http://www.nhs.uk/change4life/supporter-resources/downloads/change4life_marketing%20strategy_april09.pdf (accessed on 05/01/2016) The Main Purpose of Change4Life Change4Life focuses on the lifestyle elements that can be directly related to a healthy active lifestyle. The campaign focuses on the cause of the childhood obesity and therefore, aims to tackle the rising issues by targeting households with children. This is because if families are familiar with the basics of nutrition then they are armed with the knowledge to make positive decisions with regards to their diet. For example; a family who eats processed food like microwavable lasagnes frequently, might change eating habits and actually cook their lasagnes. A few simple changes, such as exchanging ready meals for healthy, homemade dinners, or snacking on fruit as an alternative of chocolate; can have a massive effect on health and weight problems. Change4Life advertise on television, newspapers and schools to attract households with families in order to fulfil their aim of childhood obesity. Leaflets are sent to households in order for them to understand what food can do to a person’s development. This is vital because understanding of the importance that specific foods and ingredients have for general health and welfare can have a great impact on overall health. http://www.theguardian.com/society/joepublic/2008/dec/31/change4life-campaign-obesity (accessed on 05/01/2016) https://www.gov.uk/government/news/new-change4life-campaign-encourages-families-to-make-sugar-swaps (accessed on 02/02/2016) http://www.activelifeltd.co.uk/change-4-life/ (accessed on 02/02/2016) Another purpose for the government establishing Change4Life health campaign was that the increase in obesity numbers among adults and children which was costing the NHS billions every year. The Government Office for Science’s Foresight Report implied that â€Å"if we don’t take action now, our society will be consumed by a major public health problem matched only by climate change in both its scale and complexity.† This further shows the risk and completion associated with obesity can have on society. It also highlights the importance of Change4Life campaign in society. The phrase â€Å"major public health problem† can imply that obesity can cause the NHS billions, further making it less likely to have an NHS in future. According to Prime Minster David Cameroon obesity cost on the NHS was  £4.2 billion in 2014 had risen to  £6.4 billion by the end of 2015. The Government Office for Science’s Foresight Report implies that by 2050 the figure would drastically rise to  £50 billion. Further, becoming a finical and social problem for the general public and government. This also shows the importance of Change4Life campaign because it might http://www.nhs.uk/Change4Life/supporter-resources/downloads/Help_stop_childhood_obesity.pdf (accessed on 05/01/2016) https://fullfact.org/news/how-much-does-obesity-cost-nhs/ (accessed on 05/01/2016) Impact of Change4Life Read also Six Dimensions of Health Worksheet The Change4Life had been successful in impacting 85% of their target audience, who were households with children. The health campaign had won fifteen industry awards and multiple sub-campaign such as; Start4Life, which is only targeted for women and middle-aged adult. There are other multiple sub-campaigns for everyone else needs such as Cook4Life, Walk4Life, Swim4Life, Moreactive4Life, Muckin4Life, Bike4Life, and Smallsteps4Life. The Change4Life health campaign and its sub-campaign were made available to local and national partners in order that the campaign and the sub-campaigns are more successful. Change4Life was successful in making an impact on 570,000 families and 61,000 children to eat healthier and move more for a healthy active lifestyle. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/213719/dh_130488.pdf (accessed on 05/01/2016) http://www.marketingmagazine.co.uk/article/1167544/healthy-eating-change4life-check-up (accessed on 05/01/2016) https://www.gov.uk/government/news/purchase-of-sugary-drinks-falls-during-healthy-swaps-campaign (accessed on 05/01/2016) The health campaign has come in for disapproval, but the government states that one million mothers have pursued to change their families' lifestyles in the past year. This shows that Change4Life campaign is changing the perspective of mothers who were not focused on what food their children eat were considering that food can affect the health. Normally these mothers are from a working-class background because that is their target audience when advertising. Working-class households more likely to be unaware of what processed or fast-food can have on a human body and more likely to buy and eat those foods due to being cheaper and less time-consuming. Therefore, the government claiming that Change4Life had changed the viewpoint of mothers shows the success of the health campaign due to increasing the awareness of the problems associated with obesity. Mothers are also seen as the dominate role in the household because she controls the food eaten by their family. http://news.bbc.co.uk/1/hi/health/8518251.stm (accessed on 05/01/2016) https://www.gov.uk/government/news/new-change4life-campaign-encourages-families-to-make-sugar-swaps (accessed on 05/01/2016) http://webarchive.nationalarchives.gov.uk/20130107105354/http:/www.dh.gov.uk/prod_consum_dh/groups/dh_digitalassets/@dh/@en/documents/digitalasset/dh_115511.pdf (accessed on 05/01/2016) Impact of Change4Life in Schools School Meals Due to the popularity of Change4Life in the first year; the government was inspired to created standards in 2010 where children would be given a healthy school meal. This is because Change4Life had been a success in identify the causes and ways of preventing obesity levels rising. Schools meals have been altered by the government. The portions of fruits and vegetables in school meals in 2005 was 12.5% and the statistics has increased to 67% in 2014. Venue machine with chocolates and crisps were banned from schools in order to make sure that children eat healthier food. It also made sure that children were less likely to become diabetic because sweets would be limited and also the government has increased the VAT on sweets and soft drinks. There are over 500,00 school which has signed up to the Change4Life programmes across England and Wales. This shows the successful impact Change4Life had on schools because meals have become healthier in order to provide a balance diet. Breakfast clubs are another example of how schools provide a balance meal for students. Children that are feed quickly or do not have breakfast; can be provided a good meal to start an active date. https://www.nhs.uk/change4life-beta/campaigns/sugar-smart/home?gclid=COvl5_DB8MoCFQkq0wodIoUC8A;gclsrc=aw.ds (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/schools-supporters.aspx?filter=SchoolResourceSetting (accessed on 05/01/2016) https://campaignresources.phe.gov.uk/schools (accessed on 05/01/2016) Sport Clubs in Secondary and Primary Schools Change4Life had established sports clubs to attract the interest of children and young people who have not usually taken part in physical education or sport and are consequently less active. The sports clubs were designed to educate children and young people about how to lead a health active lifestyle. The sport activity for children was surrounding five different multi-sport themes, such as creativity, treasure hunt, and combat. For young people the clubs were related to Olympic and Paralympic sports, such as wheelchair basketball and softball. http://www.nhs.uk/change4life/Pages/sports-clubs.aspx (accessed on 05/01/2016) http://www.nhs.uk/change4life/Pages/primary-schools-sports-clubs.aspx (accessed on 05/01/2016) http://www.youthsporttrust.org/how-we-can-help/programmes/change4life-sports-clubs.aspx (accessed on 05/01/2016) The latest evaluation of the sports clubs from Change4Life had shown that since the clubs started in 2011 a remarkable two hundred twenty-five thousand children and young people have joined. Primary schools had seventy thousand children who took part in over four-thousand primary school clubs in the previous year with over fifty thousand clubs sessions being put on for young people. Since joining the primary clubs over one hundred one thousand children now feel positive about being active and playing games, whilst almost seventy-five thousand are now achieving sixty minutes of activity on most days of the week. https://www.canterbury.ac.uk/social-and-applied-sciences/human-and-life-sciences/spear/research-projects/change-4-life-school-sports-club.aspx (accessed on 05/01/2016) https://www.jfhc.co.uk/uploadedFiles/Redbox/Pavilion_Content/Our_Content/Social_Care_and_Health/videos/JFHC_videos/2a%20Chris%20Wright%20Change4Life%20JFHC.pdf (accessed on 05/01/2016)